Event Mgmt Case Study · Multi-Day Conference & Events
An events/conferences business (or a company's internal events team) replaced spreadsheets, a separate ticketing tool, and manual door-side badge printing with Zoho Backstage-launching a fully branded event microsite, running ticketing and check-in from one platform, and cutting the bottlenecks that make event day the most visible failure point.
End-to-end event platform for conferences, exhibitions & corporate events
Like many growing events businesses, time-to-launch is often too short for a custom-built solution, and check-in bottlenecks are a visible, embarrassing failure point.
Zoho Backstage runs the whole event lifecycle in one platform-and syncs natively with the CRM and marketing tools OMD already implements-removing the “five disconnected tools” problem entirely.
Launches a branded event microsite from templates in days, not weeks, with online registration and ticketing built in.
Removes the single-counter bottleneck - scanning can happen from multiple points at once, with badges printed on-site.
Keeps sessions, add-ons, and exclusive-access zones organized and visible to attendees automatically.
Backstage syncs two-way with Zoho CRM and Campaigns, so events connect straight into the existing sales and marketing pipeline.
One branded microsite replaces registration spreadsheets and a separate ticketing tool, launched in about a week instead of a multi-week build.
QR scanning from multiple points removes the single-desk bottleneck that makes event day the most visible failure point.
Attendee and session data is captured automatically instead of reconciled by hand after the event.
Two-way CRM sync turns event attendees into a trackable pipeline instead of a one-off spreadsheet export.
"Amazon India’s MSME summit built and launched an event microsite in under 7 days, processed 4,000+ ticket registrations, and used Backstage’s QR-based organizer app to check in 2,500+ daily attendees at a venue with limited registration space."
This Event Management case study describes outcomes typically achievable with Zoho Backstage for events, conference, and exhibition businesses.
Optimize My Data helps events, conference, and exhibition teams implement Zoho Backstage-from registration and ticketing to check-in and post-event reporting.
Authorized Zoho Partner · optimizemydata.com
